Unity in tragedy

Pudsey Bear Brooch2

The auction for my beautiful Pudsey brooch has now ended and we’ve raised (drum roll)… £303.33 for Children In Need.

I want to say a huge thank you to everyone who bid for this unique brooch and all those who spread the message on social media to help us raise money for this fantastic cause. The auction had over 1000 views which was amazing!

Of course it would be wrong of me to be completely upbeat at a time when the world is uniting in grief at the atrocities in Paris.

But the actions of these barbaric fundamentalists has once again highlighted amazing acts of kindness, generosity and solidarity from communities across the world as we come together to offer support and love to those affected by this senseless tragedy.

I, like millions across the UK, was sat watching Children In Need on Friday night when I was abruptly stopped in my tracks by the developing tales of depravity in Paris as innocent people going about their Friday evenings with friends and loved ones were being brutality killed.

The world was weeping but tales of human nature at its best started to emerge as Parisians opened their doors to help those in need. At the same time, whilst we watched in horror from the UK – people proved that those who try to shatter our freedom and community spirit will never win.

Despite the ongoing tragedy, the nation came together to raise more than £37 million for Children in Need, a record-breaking amount. It is testament to our resilience and sense of unity that we can still seek light in the darkness to help those less fortunate than ourselves.

And I am proud that we have helped to play some small part, so thank you to everyone who showed their support.

Liberté, Egalité, Fraternité.

Rebecca Jay
Managing Director, Dodo Pad

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